Setting Up Adult Traffic Avenues

By: , September 18, 2007 | General & Editorial Advice

As marketing 101 dictates, to sell any product one must do one thing well, and that one thing is to make some noise. For web ventures, that noise is the ability to bring traffic to your site by putting it out there, in front of the public.

By Cheryl Cain of Pay As You Click

 

As marketing 101 dictates, to sell any product one must do one thing well, and that one thing is to make some noise. For web ventures, that noise is the ability to bring traffic to your site by putting it out there, in front of the public.

There has been a virtual closet full of articles written on traffic, specialized applications of the various methods that a webmaster can use to draw traffic, as well as what to do with the traffic once you get it. However, newcomers to the industry often look at these things with a tunnel vision of the "Best" traffic source and all too often mistakenly focus on an a single aspect of source traffic. Veteran webmasters know these sources aren't cut and dried, and that diversification is the name of the game. This article will attempt to broaden the horizon of those who are in a traffic slump, as well as newcomers who want to get the big picture in terms of where to draw their visitors from.

The adage "Build it and they shall come" was never intended to apply to web ventures. New webmasters often begin at the wrong step in the process whether that is building a pay site or an affiliate operation, when they should really begin with the marketing 101 question of "Where are my customers at?" Be that as it may, the question inevitably turns to sales. As the aforementioned marketing 101 dictates, to sell any product one must do one thing well, and that one thing is to makes some noise. For web ventures, that noise is the ability to bring traffic to your site by putting it out there, in front of the public.

Traffic sources has been called many things and categorized in many ways, but in its basic form, it is probably best viewed in 5 distinct categories. They are in no particular order of effectiveness, Link Trades, Trade Announcements, Purchased traffic, Interest lists, and finally trolling. Below, in a nutshell view, are the brief descriptions of these categories.

Link Trades can be an extremely effective method of traffic source as long as the webmaster pays attention to the relevancy of the trade. Link trades take the form of text and banner advertising that is placed on another like minded web venture in exchange for a like placement on your web venture. They can at times cross the line into purchased traffic, but for the purposes of this discussion, these are generally free exchanges.

Trade Announcements are the public relations equivalent to a "letter to the editor" of your local newspaper. While not appropriate for all web ventures, they have their place in like minded interest circles. For adult related ventures, these avenues may take the form of special interest ezines, opening announcements on user and member forums, and in certain business interests, trade publications both on and off line. These are particularly effective if your product is original or unique in some way, as these announcements promote curiosity and hence traffic.

Purchased Traffic has it's own very distinctive advantages, and some webmasters swear by it's effectiveness. There is a virtual smorgasbord of paid traffic sources out there most notably, Paid Per Click (PPC) listings in search engines, Pay per listing in specialty link lists, and site reviews with large industry interest sources well known for referrals. Mentioned before, certain high volume web operations also sell Link trades in high volume spots on their operations. Purchased Traffic is a highly specialized field and warrants an in depth investigation of a program effectiveness for your particular venture. Spending money does not guarantee sales.

Interest Links are inclusion links into large referral sites. These can also be a paid traffic source, but are more often niche specific listings that are generally free. Examples of these would be top 10 listings, niche specific referral lists, and entry-level gallery listings like free sites and Thumbnail gallery posts (TGP). If you are running a specialty niche interest, these interest links can be a webmaster's best friend. I have personally seen this method as the only advertising campaign when running a specialty interest site. The narrower the niche target is, the more effective these venues seem to be for attracting like-minded surfers. Surfers love them because they do not have to hunt around for what interests them. Unfortunately, this area also seems to be one of the most improperly used as well as under used areas of attracting traffic. It does take some personal time to hunt these good locations out for specific interests, but they are well worth the effort.

Trolling is probably the least beneficial method of grabbing traffic, probably because it is the least targeted. But that does depends greatly on what you are selling. Examples of this sort of hunt and peck for traffic would include Free for all lists, free blind inclusion in general search engines, and of course limited traffic areas such as Yahoo and MSN groups or even in some cases Usenet. That is not to say that these can not be beneficial, as again, it depends greatly on what you are marketing and how you go about it. But in terms of strategic marketing, one's time would be better spent in areas and methods better suited for bulk traffic exposure.

As we said in the beginning of this article, our intention was not to examine these methods in detail but rather to expand the scope of your current efforts with the various methods out there. Any effort on my part to look at these in detail would likely be redundant of the many expert opinion articles that are available on the major trade sites out there. For a more detailed look at these methods, point your browser toward XBiz, AVN, Ynot, or any of the other excellent resource sites available to webmasters today. In terms of looking for traffic sources, the most important point to understand is diversification. If you are stacking all your eggs in just a few baskets, you are likely missing a lot of opportunities for new sales. Happy hunting.

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