Webmaster Pitfalls - 10 Common Mistakes

By: , September 18, 2007 | General & Editorial Advice

As much as site development is an exercise in creativity and resourcefulness, there are certain elements that can doom any web site. Understanding of common mistakes goes as much to answering the question of "What I should do" as any answer might provide.

By Cheryl Cain of Pay As You Click

Part 1 - The Webmaster

If you want to be successful in this technology based society, you have to stay on top of the latest trends. What is popular and hot today, can become yesterday's news in an instant. And let's face it, the Internet is changing and evolving so quickly, only the strongest survive the long haul. It's no surprise that the adult industry has always been at the leader of the pack for new hi-tech innovations. Whenever a new technology comes around, the adult industry is quick to embrace it. From adult DVDs to porn on cell phones, and countless other advancements, the adult industry was always there at the start. So it should come as no surprise that the adult industry has been a big supporter of computers and the latest and greatest technology associated with them. Let's be honest; ever since the Internet became popular, porn was one of the first things it was used for. And that created the need for adult webmasters and affiliates. Companies that were used to a brick and mortar approach began to discover new and exciting opportunities in the "virtual" world of cyberspace. But just like everything, just being good wasn't enough. You had to be the best at your game and adult webmasters were looking to the next big revolution. Well it appears they have found it and it is called VOD - Video On Demand.

Video on Demand is just what it sounds like, customers can access an amazing amount of videos, and watch as little or as much as they want, whenever they want. Gone are the days of having to spend big bucks to just rent or buy one movie. With VOD, the customer is in charge and it ends up being a more affordable, more satisfying, and more profitable venture for the webmaster as well. Just as all webmasters are not created equal, all VOD sites are not either. The best VOD site will work with a webmaster or an affiliate to offer them the perfect solution for their specific needs. Enter into the picture one such website: XonDemand, located at www.XonDemand.com Started in 2003, XonDemand has skyrocketed to become one of the leading adult VOD sites on-line and continues to improve their offerings to webmasters and affiliates on a regular basis. With all the features and methods available, the only question you'll have to ask yourself is why I didn't do this sooner!

As an adult webmaster or affiliate with a VOD site, you can make extra money and have their content added right to your website to earn a steady stream of cash commissions for the life of the customers you deliver. For example, with the various tools in place at XonDemand, it's a snap to set up your site to be ready to run a customized VOD theater in seconds. How do you do that? It's quite simple. You'll start by selecting the content targeted to your viewers' tastes and interests. Because we all know, content aimed at a specific audience tends to have a higher retention rate; you choose just what you want to offer. If you cater to a straight audience, use that content. If you are targeting a gay crowd, you can select that. It's all up to you! Next you'd upload your logo or banner and select the color scheme you like best. Add a link to your site, and you have just created a custom VOD theater!

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But that is only the start, there are so many more ways to allow XonDemand to offer you a VOD solution, you may have a difficult time deciding what to try next. Sometimes a potential customer has to be given a sample before they will commit to a purchase. If you choose, you can now give free minutes to every customer. Once a user has had a chance to sample how great a VOD site is, you know it will be nearly impossible to resist making a purchase, and hopefully a second one, and third one, etc.

Often times in life, it's not just what you know but who you know that helps you succeed. So taking that notion a step further, XonDemand wants to reward one webmaster/affiliate for referring other webmasters. So once you've discovered how quick, simple, and effective a VOD site can be, please, it is encouraged to tell a friend, or several. Not just to help them out, but for every new webmaster you successfully refer to XonDemand, you will also be rewarded. This becomes a true win/win situation and everyone can share in the success of a Video on Demand website.

Here's another great idea that VOD has made possible - linking a hosted movie gallery. As we said, viewer preferences vary, so XonDemand has created several hosted movie galleries to cater to most tastes and interests. They've done the work for you, simply sign up as an affiliate webmaster and create as many galleries as you'd like. Or maybe you'd like to offer customers free, one-click movie previews with the VOD movie console. Once downloaded to your site, it too can be customized for your audience and you can chose the screening rooms you want. It's simple to change too. You can update it as often as necessary to keep up with the latest trends in adult movies. In addition to giving free time as mentioned above, free previews are also available to be added to your site. These short teaser clips are freshly updated each day so there is always something new to get users to come back and check out. And the more often they are there, the more likely they are to make a purchase.

Finally, when in doubt. advertise. XonDemand offers a few ways to promote their excellent VOD site that are both eye-catching and effective. You may want to try out one of their colorful banner ads. Animated or static, these visually appealing banners come in a variety of sizes and configurations to fit best with the layout of your site. When you refer your traffic to XonDemand, you also get paid a handsome commission for the life of that customer. Another way to get this same benefit is with a text link. Subtle, yet still effective, a text link appeals to the user conditioned to ignore banner ads. Both have their advantages, but the bottom line is you still collect the commission no matter how you got them to XonDemand!

So webmasters and affiliates, still not convinced VOD from XonDemand is the way to go? Why not check out the site yourself at http://webmasters.XonDemand.com . Once you look around and see how simple, yet how effective Video On Demand is to have on your site, you'll be wondering how you lived this long without it. Video On Demand is here to stay, so don't be left behind!

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